Internal Incubation | Opportunity Exploration
Uncover Your Hidden
Growth Engines
Our proven and pragmatic approach to innovation helps small and mid-sized organizations explore, validate, and capture new avenues of growth.
Internal Incubation | Opportunity Exploration
Uncover Your Hidden
Growth Engines
Our proven and pragmatic approach to innovation helps small and mid-sized organizations explore, validate, and capture new avenues of growth.
Are You Still Growing?
Are You Still Growing?
Has your growth stalled? Unsure of where your growth will come from in 3 to 5 years?
In today's market, if you're not growing, you're dying.
We can help unlock your organization’s true potential. Capture top-line growth by directly building ventures out of the proprietary technology, IP, and core assets your organization already owns.
Has your growth stalled? Unsure of where your growth will come from in 3 to 5 years?
In today's market, if you're not growing, you're dying.
We can help unlock your organization’s true potential. Capture top-line growth by directly building ventures out of the proprietary technology, IP, and core assets your organization already owns.
Our Services
Our Services
Scalable Intrapreneurship
Scalable Intrapreneurship
Build a small, high-powered incubation team to continuously deliver validated and market-ready hardware-based growth opportunities to complement and expand your core business.
Build a small, high-powered incubation team to continuously deliver validated and market-ready hardware-based growth opportunities to complement and expand your core business.
Strategically Aligned
Drive internal and investor support by ensuring opportunities are consistent with your corporate strategy.
Effective Governance
Establish clear stage-gate criteria, decision-making protocols, and portfolio management strategies to minimize risk and maximize optionality.
Repeatable Process
Establish clear stage-gate criteria, decision-making protocols, and portfolio management strategies to minimize risk and maximize optionality.
High-Powered Team
Recruit and hire the personnel with the right mindset to move fast, learn iteratively, and adapt dynamically.
Strategically Aligned
Drive internal and investor support by ensuring opportunities are consistent with your corporate strategy.
Effective Governance
Establish clear stage-gate criteria, decision-making protocols, and portfolio management strategies to minimize risk and maximize optionality.
Repeatable Process
Establish clear stage-gate criteria, decision-making protocols, and portfolio management strategies to minimize risk and maximize optionality.
High-Powered Team
Recruit and hire the personnel with the right mindset to move fast, learn iteratively, and adapt dynamically.
Strategically Aligned
Drive internal and investor support by ensuring opportunities are consistent with your corporate strategy.
Effective Governance
Establish clear stage-gate criteria, decision-making protocols, and portfolio management strategies to minimize risk and maximize optionality.
Repeatable Process
Establish clear stage-gate criteria, decision-making protocols, and portfolio management strategies to minimize risk and maximize optionality.
High-Powered Team
Recruit and hire the personnel with the right mindset to move fast, learn iteratively, and adapt dynamically.
Opportunity Exploration
Opportunity Exploration
Not ready to build an incubation organization? We will research, test, and validate the concept to ensure it is market-ready for further investment.
Not ready to build an incubation organization? We will research, test, and validate the concept to ensure it is market-ready for further investment.
Idea Prioritization
Finding the next growth opportunity starts with identifying the most promising ideas. It is more important to do this fast than to do it thoroughly.
Validation & Prototyping
To validate the ideas, we will conduct primary user research, test concepts in the real world, and build prototypes.
Risk Management
From this research we will identify the most critical market, technical, organizational, or financial risks that stand in the way of success.
Back Integration
Critically, the concept has to live on within the existing organization. This requires a careful and thoughtful transition.
Idea Prioritization
Finding the next growth opportunity starts with identifying the most promising ideas. It is more important to do this fast than to do it thoroughly.
Validation & Prototyping
To validate the ideas, we will conduct primary user research, test concepts in the real world, and build prototypes.
Risk Management
From this research we will identify the most critical market, technical, organizational, or financial risks that stand in the way of success.
Back Integration
Critically, the concept has to live on within the existing organization. This requires a careful and thoughtful transition.
BlueHouse Innovation clients:
BlueHouse Innovation clients:
Why Choose Us
Why Choose Us
A Path to Pragmatic Innovation
A Path to Pragmatic Innovation
Skip the powerpoints and months-long research projects. We don't deal in the abstract. We focus on building modern business lines out of what you already own to ensure maximum strategic alignment.
Skip the powerpoints and months-long research projects. We don't deal in the abstract. We focus on building modern business lines out of what you already own to ensure maximum strategic alignment.
Consumer Focus
Our specialty is understanding the nuances of consumers – what they want, why they buy, and how to overcome their concerns.
Our specialty is understanding the nuances of consumers – what they want, why they buy, and how to overcome their concerns.
Physical Products
Hardware and CPG products have unique challenges and risks. We have decades of experience launching physical products at scale.
Hardware and CPG products have unique challenges and risks. We have decades of experience launching physical products at scale.
Startup Speed
We combine corporate program management with deep experience launching complex physical and digital products. We speak both enterprise governance and venture validation fluently.
We combine corporate program management with deep experience launching complex physical and digital products. We speak both enterprise governance and venture validation fluently.
Fractional Leadership
We offer fractional venture studio leadership, implementing best-practice, milestone-based validation to ensure internal projects are viable before committing major capital.
We offer fractional venture studio leadership, implementing best-practice, milestone-based validation to ensure internal projects are viable before committing major capital.
Rethinking Product Innovation.
Rethinking Product Innovation.
Glenn Gomes-Casseres is a Technology and Innovation leader with over 20 years of experience building products and services that customers love.
Previously, he was VP of Product & Design at SimpliSafe, where he led the introduction of innovative new cameras and security services. Before this, Glenn held various Product Management and R&D roles at Bose Corporation. Among his accomplishments there, he formed an internal incubator to explore and enter new lines of business by leveraging Bose’ unique technology and engineering resources.
Glenn has an MBA from Columbia Business School and an undergraduate degree in Physics from Princeton University.
Glenn Gomes-Casseres is a Technology and Innovation leader with over 20 years of experience building products and services that customers love.
Previously, he was VP of Product & Design at SimpliSafe, where he led the introduction of innovative new cameras and security services. Before this, Glenn held various Product Management and R&D roles at Bose Corporation. Among his accomplishments there, he formed an internal incubator to explore and enter new lines of business by leveraging Bose’ unique technology and engineering resources.
Glenn has an MBA from Columbia Business School and an undergraduate degree in Physics from Princeton University.
